Mobile Wallet Vs. In-App Payment: Benefits And Boosting Customer Loyalty

Melanie Mohr, CEO/founder, Yeay, a social media platform focused on Gen Z influencers, says they’re developing blockchain capabilities to reward users for providing product recommendations. The theory is that Gen Z influencers will be able to exchange WOM token (Word-of-Mouth tokens) for discounts and brand deals. Participating brands will benefit from the earned media opportunity. Read more